Uniform Wares

Unimatic creates watches that embody 'less is more' - stripping away unnecessary decoration to reveal functional, tool-oriented timepieces. Founded by two industrial designers from Milan, the brand draws inspiration from classic dive watches of the 1950s (Blancpain, Rolex, Omega) but eliminates ornamentation in favor of stark, purposeful clarity. Their ideal is the paper clip: nothing unnecessary, perfectly functional, built to last generations.

NOMOS Glashutte draws heavily from the Bauhaus movement and Deutscher Werkbund traditions, championing 'form follows function,' minimalism, and geometric simplicity. The brand produces timepieces that emphasize legibility, efficiency, and unadorned elegance, stripping away superfluous details to highlight essential functionality while maintaining exceptional craftsmanship.

Braun watches embody Dieter Rams' legendary 'less, but better' philosophy. Designed by Rams and Dietrich Lubs, these timepieces prioritize maximum legibility through minimal visual noise, featuring clean Helvetica typography, elongated hash marks, and the iconic yellow seconds hand that became a signature Braun element across their clock and watch collections.

Junghans embodies the Bauhaus principle of 'form follows function' through clean, logical design. Beginning in the 1950s with Bauhaus-trained designer Max Bill, the brand established a design language focused on exceptional legibility, purposeful elements, and the rejection of unnecessary ornamentation. Every component serves a specific function, creating watches that are 'as timeless as can be conceived without forgetting the time.'

Radical simplification in watchmaking: form follows function through extreme reduction of mechanical parts. Ludwig Oechslin creates the simplest possible solutions because fewer parts mean fewer interactions and higher reliability. The approach rejects decorative finishing in favor of functional aesthetics, celebrating machining marks rather than hiding them.

Autodromo blends mid-century vintage character with contemporary minimalist sensibility, creating automotive-inspired timepieces that evoke the golden age of motorsport. Founder Bradley Price approaches design like a filmmaker, creating atmosphere and nostalgia rather than direct historical copies, filtering racing heritage through personal memories and emotional connections.