NOMOS Glashütte

Junghans embodies the Bauhaus principle of 'form follows function' through clean, logical design. Beginning in the 1950s with Bauhaus-trained designer Max Bill, the brand established a design language focused on exceptional legibility, purposeful elements, and the rejection of unnecessary ornamentation. Every component serves a specific function, creating watches that are 'as timeless as can be conceived without forgetting the time.'

Braun watches embody Dieter Rams' legendary 'less, but better' philosophy. Designed by Rams and Dietrich Lubs, these timepieces prioritize maximum legibility through minimal visual noise, featuring clean Helvetica typography, elongated hash marks, and the iconic yellow seconds hand that became a signature Braun element across their clock and watch collections.

Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Firmly rooted in British design heritage and inspired by mid-century factory clocks, each timepiece balances contemporary styling with utilitarian functionality. The brand believes in practical permanence, creating products with longevity in mind.

Radical simplification in watchmaking: form follows function through extreme reduction of mechanical parts. Ludwig Oechslin creates the simplest possible solutions because fewer parts mean fewer interactions and higher reliability. The approach rejects decorative finishing in favor of functional aesthetics, celebrating machining marks rather than hiding them.

Unimatic creates watches that embody 'less is more' - stripping away unnecessary decoration to reveal functional, tool-oriented timepieces. Founded by two industrial designers from Milan, the brand draws inspiration from classic dive watches of the 1950s (Blancpain, Rolex, Omega) but eliminates ornamentation in favor of stark, purposeful clarity. Their ideal is the paper clip: nothing unnecessary, perfectly functional, built to last generations.

Kurono Tokyo blends Art Deco geometric rigor with Japanese restraint, creating watches that embody wabi-sabi (imperfect beauty) and shibui (subtle elegance). Founded by AHCI-member Hajime Asaoka, the brand democratizes independent watchmaking through meticulous hand-finished dials and classical design language that honors tradition while remaining accessible.