Rams/Lubs origin story made wearable - functional design artifacts
Braun watches embody Dieter Rams' legendary 'less, but better' philosophy. Designed by Rams and Dietrich Lubs, these timepieces prioritize maximum legibility through minimal visual noise, featuring clean Helvetica typography, elongated hash marks, and the iconic yellow seconds hand that became a signature Braun element across their clock and watch collections.
Signature$275
Braun's first analog wristwatch from 1989, designed by Dietrich Lubs and Dieter Rams. A 33mm German-made icon with Swiss movement and signature minimalist dial.
Signature$145
Entry-level classic featuring iconic Braun design language with 38mm case, clean dial, and signature yellow seconds hand. 5ATM water resistant.
Signature$185
40mm quartz watch with date window and red chevron date indicator. Features Milanese mesh bracelet and 50m water resistance.
Signature$265
Award-winning ultra-slim profile with Good Design, iF Design, Red Dot, and German Design Awards. Features refined dial proportions and mesh bracelet.
$450
iF Design Award 2019 and Red Dot 2020 winner with meca-quartz movement. Concave dial, double-domed lens, and signature yellow chronograph hand.
$540
Braun's first automatic watch, launched for the brand's 100th anniversary. Red Dot Award 2021 winner with day-date display and 40mm case.
$270
Companion to the AW10 with grey dial variation. Reissued in 2017 alongside original designer Dietrich Lubs to ensure authentic reproduction.
🇬🇧 GB · $350-$650
Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Firmly rooted in British design heritage and inspired by mid-century factory clocks, each timepiece balances contemporary styling with utilitarian functionality. The brand believes in practical permanence, creating products with longevity in mind.
🇺🇸 US · $350-$500
Brew Watch Co. draws inspiration from industrial espresso machines and coffee culture, combining warm contrasting colors with 1970s retro styling. The brand celebrates the daily ritual of coffee breaks, transforming moments of pause into beautifully designed timepieces that emphasize utilitarian function with distinctive industrial charm.
🇩🇪 DE · $300-$3,000
Junghans embodies the Bauhaus principle of 'form follows function' through clean, logical design. Beginning in the 1950s with Bauhaus-trained designer Max Bill, the brand established a design language focused on exceptional legibility, purposeful elements, and the rejection of unnecessary ornamentation. Every component serves a specific function, creating watches that are 'as timeless as can be conceived without forgetting the time.'
🇨🇭 CH · $5,000-$20,000+
Radical simplification in watchmaking: form follows function through extreme reduction of mechanical parts. Ludwig Oechslin creates the simplest possible solutions because fewer parts mean fewer interactions and higher reliability. The approach rejects decorative finishing in favor of functional aesthetics, celebrating machining marks rather than hiding them.
🇺🇸 US · $400-$600
RZE is dedicated to perfecting the craft of titanium watches for the everyday adventurer. Inspired by aerospace engineering, each watch features their proprietary UltraHEX coating (1200 Vickers hardness) that makes lightweight titanium scratch-resistant. Their design language blends angular, geometric cases with military field watch heritage and vibrant dial colors.
🇩🇪 DE · $1,500-$10,000
NOMOS Glashutte draws heavily from the Bauhaus movement and Deutscher Werkbund traditions, championing 'form follows function,' minimalism, and geometric simplicity. The brand produces timepieces that emphasize legibility, efficiency, and unadorned elegance, stripping away superfluous details to highlight essential functionality while maintaining exceptional craftsmanship.