Braun Watches

Junghans embodies the Bauhaus principle of 'form follows function' through clean, logical design. Beginning in the 1950s with Bauhaus-trained designer Max Bill, the brand established a design language focused on exceptional legibility, purposeful elements, and the rejection of unnecessary ornamentation. Every component serves a specific function, creating watches that are 'as timeless as can be conceived without forgetting the time.'

NOMOS Glashutte draws heavily from the Bauhaus movement and Deutscher Werkbund traditions, championing 'form follows function,' minimalism, and geometric simplicity. The brand produces timepieces that emphasize legibility, efficiency, and unadorned elegance, stripping away superfluous details to highlight essential functionality while maintaining exceptional craftsmanship.

Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Firmly rooted in British design heritage and inspired by mid-century factory clocks, each timepiece balances contemporary styling with utilitarian functionality. The brand believes in practical permanence, creating products with longevity in mind.

Radical simplification in watchmaking: form follows function through extreme reduction of mechanical parts. Ludwig Oechslin creates the simplest possible solutions because fewer parts mean fewer interactions and higher reliability. The approach rejects decorative finishing in favor of functional aesthetics, celebrating machining marks rather than hiding them.

Unimatic creates watches that embody 'less is more' - stripping away unnecessary decoration to reveal functional, tool-oriented timepieces. Founded by two industrial designers from Milan, the brand draws inspiration from classic dive watches of the 1950s (Blancpain, Rolex, Omega) but eliminates ornamentation in favor of stark, purposeful clarity. Their ideal is the paper clip: nothing unnecessary, perfectly functional, built to last generations.

Brew Watch Co. draws inspiration from industrial espresso machines and coffee culture, combining warm contrasting colors with 1970s retro styling. The brand celebrates the daily ritual of coffee breaks, transforming moments of pause into beautifully designed timepieces that emphasize utilitarian function with distinctive industrial charm.