Italian reductionism - sterile bezels, matte dials, stark white hands. Limited editions sell out like sneaker drops
Unimatic creates watches that embody 'less is more' - stripping away unnecessary decoration to reveal functional, tool-oriented timepieces. Founded by two industrial designers from Milan, the brand draws inspiration from classic dive watches of the 1950s (Blancpain, Rolex, Omega) but eliminates ornamentation in favor of stark, purposeful clarity. Their ideal is the paper clip: nothing unnecessary, perfectly functional, built to last generations.
Signature$760
The iconic automatic dive watch with 300m water resistance, matte black dial with Super-LumiNova C3 markers, and unidirectional bezel. The foundation of the Classic series.
Signature$655
A compact 38mm field watch inspired by vintage military timepieces. Features ultra double-domed sapphire crystal and symmetrical case design.
Signature$760
The chrono-diver featuring meca-quartz VK64 movement with screw-down pushers. Two-eye dial maintains the signature minimalist aesthetic while adding timing function.
Signature$620
Built for extreme conditions with in-house 360-degree TPU protection system. MIL-STD-810H certified with custom variable Arabic numerals and countdown bezel.
$760
Travel-ready GMT diver with Swiss Ronda movement, date window, and the rugged Toolwatch construction. Features the brand's signature sandblasted finish.
$655
Reinterprets the Modello Uno with a fixed monoblock bezel, blending dive watch robustness with minimalist field-watch aesthetics in a 40mm case.
🇬🇧 GB · $350-$650
Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Firmly rooted in British design heritage and inspired by mid-century factory clocks, each timepiece balances contemporary styling with utilitarian functionality. The brand believes in practical permanence, creating products with longevity in mind.
🇩🇪 DE · $1,500-$10,000
NOMOS Glashutte draws heavily from the Bauhaus movement and Deutscher Werkbund traditions, championing 'form follows function,' minimalism, and geometric simplicity. The brand produces timepieces that emphasize legibility, efficiency, and unadorned elegance, stripping away superfluous details to highlight essential functionality while maintaining exceptional craftsmanship.
🇨🇭 CH · $5,000-$20,000+
Radical simplification in watchmaking: form follows function through extreme reduction of mechanical parts. Ludwig Oechslin creates the simplest possible solutions because fewer parts mean fewer interactions and higher reliability. The approach rejects decorative finishing in favor of functional aesthetics, celebrating machining marks rather than hiding them.
🇩🇪 DE · $100-$300
Braun watches embody Dieter Rams' legendary 'less, but better' philosophy. Designed by Rams and Dietrich Lubs, these timepieces prioritize maximum legibility through minimal visual noise, featuring clean Helvetica typography, elongated hash marks, and the iconic yellow seconds hand that became a signature Braun element across their clock and watch collections.
🇩🇪 DE · $300-$3,000
Junghans embodies the Bauhaus principle of 'form follows function' through clean, logical design. Beginning in the 1950s with Bauhaus-trained designer Max Bill, the brand established a design language focused on exceptional legibility, purposeful elements, and the rejection of unnecessary ornamentation. Every component serves a specific function, creating watches that are 'as timeless as can be conceived without forgetting the time.'
🇺🇸 US · $600-$1,500
Autodromo blends mid-century vintage character with contemporary minimalist sensibility, creating automotive-inspired timepieces that evoke the golden age of motorsport. Founder Bradley Price approaches design like a filmmaker, creating atmosphere and nostalgia rather than direct historical copies, filtering racing heritage through personal memories and emotional connections.