Aesthete
Cowboy - Cowboy Classic

Cowboy

BE
$2,000-$3,500

App-dependent minimalism with smartphone as dashboard - sleek European design

Official Website

cowboy.com
Founded 2017
Brussels, Belgium

Design Philosophy

Cowboy embodies intelligent reduction to essentials, creating e-bikes that are beautifully minimal yet packed with hidden technology. Their design ethos combines Belgian design heritage with seamless smart connectivity, resulting in clean-lined bikes where every element serves a purpose and the technology is invisible until needed.

Featured Products

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Brompton - T Line Urban 4-Speed

Brompton

🇬🇧 GB · $1,500-$4,000

Brompton embodies urban freedom through ingenious engineering, transforming a full-function bicycle into a compact, self-locking package in under 20 seconds. Founded on Andrew Ritchie's 1975 vision, every bike is hand-brazed in London with tolerances of +-0.2mm - one tenth the industry standard. The modular design has remained fundamentally unchanged for 50 years, refined by continuous improvement rather than reinvention.

precision engineeringfunctionalmodularurban utility