Aesthetic:

Lightweight

11 brands with this aesthetic

And Wander

🇯🇵japanese

$200-$800

Technical outdoor wear with Tokyo street sensibility - GORE-TEX and Pertex in urban silhouettes

Pertex ShieldDyneemaJapanese

CAKE

🇸🇪emotorcycles

$3,000-$14,000

The Teenage Engineering of motorcycles - exposed skeleton design with central beam clamp for accessories. Restructuring post-bankruptcy

forged 6061 aluminumaircraft-grade alloysScandinavian

Ciele Athletics

🇨🇦american

Ciele Athletics creates...

recycled polyester (REPREVE)COOLmatic performance meshcolorful

Cowboy

🇧🇪ebikes

$2,000-$3,500

App-dependent minimalism with smartphone as dashboard - sleek European design

aluminumcarbon beltminimalist

Fritz Hansen

🇩🇰scandinavian

$1,500-$15,000+

Investment-grade Scandinavian pieces including Series 7 Chair and Egg Chair

foamfiberglasssculptural

Lemmo

🇩🇪ebikes

$3,000-$5,000

Hybrid futurity - removable Smartpac converts bike from electric to acoustic instantly, seamless weld-hiding design

recycled aluminumcarbon fiberclean lines

Lo & Sons

🇺🇸

$$$

Lo & Sons creates...

premium nylonnappa leatherfunctional

Maruni

🇯🇵japanese

$1,500-$10,000+

HIROSHIMA Armchair selected for Apple Park - Japanese craftsmanship meets mid-century sensibility

beechoakJapanese

Matador

japanese

Matador creates...

30D Cordura ripstop nyloneVent waterproof fabricsfunctional

Snow Peak

🇯🇵japanese

$35-$150+

Heirloom-quality titanium tableware made by skilled metalsmiths in Tsubame-Sanjo

Japanese titaniumstainless steelfunctional

Vvolt

🇺🇸ebikes

$1,500-$3,000

American utilitarian from Portland - Gates Carbon belt drives, internal gear hubs, Braun-like visual silence

aluminum framesGates Carbon belt drivesfunctional