
Muji
🇯🇵 JP · $20-$200
MUJI embodies 'emptiness' rather than minimalism - a philosophy developed by art director Kenya Hara that focuses on creating products that are 'sufficiently good' without excess. Born from the Japanese concept of Mujirushi Ryohin ('no-brand quality goods'), the brand rejects traditional branding in favor of careful material selection, streamlined processes, and simplified packaging to create timeless, universal products.










