Lady White Co

MUJI's apparel embodies 'no-brand quality goods' - the antithesis of consumer society's obsession with logos and trends. Founded in 1980, the brand focuses on function over form, using natural materials and neutral color palettes to create timeless pieces that integrate seamlessly into daily life. All cotton used in MUJI apparel is organic cotton, reflecting their commitment to sustainability and the relationship between humans and nature.

Outlier pioneers 'hidden performance' - technical fabrics from outdoor/athletic gear tailored into clean, minimalist garments suitable for urban environments. Their 'deep materialism' approach starts with respect for raw materials, pushing fabrics past their limits to discover new functionalities. The goal is clothing that navigates the modern world without compromise - bike commute to boardroom without changing.

Snow Peak Apparel embodies functional minimalism inspired by the Japanese tradition of communing with nature. Founded by Lisa Yamai in 2014 as an extension of the iconic camping brand, the line merges fashion with outdoor functionality, enabling seamless transitions between urban and natural environments. The clothing prioritizes simple cuts, subdued colors, and technical fabrics.

Our Legacy exists in the junction between familiar and irregular, with reworked yet recognizable silhouettes. The brand champions 'imperfect perfection' through premium materials, carefully considered cuts, and intricate attention to detail. Their anti-fashion ideology focuses on timeless pieces that transcend trends and seasons.

A.P.C. embodies 'hysterically normal' fashion - simple, well-cut clothes in quality fabrics that reject trends in favor of timeless functionality. Founded as a reaction against the ostentatious fashion of the 1980s, the brand creates 'beautifully boring' garments designed for longevity, eschewing logos and seasonal hype for understated Parisian elegance.

Norse Projects embodies Scandinavian minimalism at its finest, creating functional, timeless garments that blend streetwear sensibilities with Nordic design heritage. Founded on the principle that good design is functional and timeless, the brand draws inspiration from Danish design tradition, architecture, and the subtle landscapes of the North to create clothing that adapts to life's demands across all seasons.