Common Projects

New Balance Made in USA/UK represents the brand's commitment to authentic craftsmanship and fearless independence. With over 75 years of domestic manufacturing in Massachusetts and Maine, and since 1982 in Flimby, UK, these sneakers are hand-assembled by skilled artisans using premium materials and time-honored techniques. The Made in USA line emphasizes heritage-inspired, chunkier silhouettes, while the Made in UK collection offers sleeker profiles with distinct British character.

Norse Projects embodies Scandinavian minimalism at its finest, creating functional, timeless garments that blend streetwear sensibilities with Nordic design heritage. Founded on the principle that good design is functional and timeless, the brand draws inspiration from Danish design tradition, architecture, and the subtle landscapes of the North to create clothing that adapts to life's demands across all seasons.

Veja creates sneakers that are both fashionable and ethically responsible. Founded on principles of ecological materials, fair labor practices, and economic justice, the brand spends nothing on advertising and instead reinvests in producers and materials. The name 'Veja' means 'look' in Portuguese - a reminder to look beyond the product at how it's made.

Moonstar embraces the 'less is more' philosophy, ensuring every detail serves a purpose. Founded in 1873 in Kurume, Japan, they preserve the rare Ka-Ryu vulcanization process where shoes are kiln-fired at 120C for 70 minutes, creating bonds that machines cannot replicate. Each pair is handcrafted by skilled artisans who attach uppers to outsoles by hand, maintaining a 150-year tradition that marries Japanese precision with timeless canvas sneaker design.

A.P.C. embodies 'hysterically normal' fashion - simple, well-cut clothes in quality fabrics that reject trends in favor of timeless functionality. Founded as a reaction against the ostentatious fashion of the 1980s, the brand creates 'beautifully boring' garments designed for longevity, eschewing logos and seasonal hype for understated Parisian elegance.

COS (Collection Of Style) embodies Scandinavian minimalism with a focus on timeless, understated design that prioritizes craftsmanship and longevity over seasonal trends. Every design element serves a purpose, creating pieces that are functional, versatile, and made to last beyond the season. The brand draws inspiration from architecture, graphics, and art to create modern wardrobe essentials.