French minimalism pioneer - Petit Standard raw denim jeans that age beautifully
A.P.C. embodies 'hysterically normal' fashion - simple, well-cut clothes in quality fabrics that reject trends in favor of timeless functionality. Founded as a reaction against the ostentatious fashion of the 1980s, the brand creates 'beautifully boring' garments designed for longevity, eschewing logos and seasonal hype for understated Parisian elegance.
Signature$295
The iconic slim-straight cut in 14.5oz Japanese raw selvedge denim. Low-rise with a slight taper, rigid fabric that develops unique character with wear.
Signature$295
A.P.C.'s most popular fit - slim tapered with low rise and sleek leg opening in Japanese raw selvedge denim. The gateway jean for raw denim enthusiasts.
Signature$295
The straight-leg classic in Japanese raw selvedge denim. Relaxed fit with medium rise, designed for those who prefer a traditional silhouette.
Signature$550
A.P.C.'s iconic half-moon shaped bag in smooth vegetable-tanned leather. Features the signature 'A.P.C. rue Madame Paris' embossed logo and develops a beautiful patina over time.
$165
Heavyweight organic cotton tee with discreet A.P.C. logo embroidered over the heart. Unisex fit in classic white - the quintessential understated essential.
$135
Organic cotton tee featuring the iconic V.P.C. (Ville de Paris Cycle) logo. Clean and minimal, embodying A.P.C.'s no-frills approach to basics.
🇸🇪 SE · $300-$1,000+
Acne Studios embodies 'maximalist minimalism' - a juxtaposition of contemporary and classic, essential yet eccentric design. Founded as a creative collective in Stockholm, the brand creates clothing that is simple, functional, and easily integrates into the wearer's existing wardrobe while maintaining an avant-garde edge through thoughtful contrasts of materials, textures, and eclectic color palettes.
🇩🇰 DK · $150-$500
Norse Projects embodies Scandinavian minimalism at its finest, creating functional, timeless garments that blend streetwear sensibilities with Nordic design heritage. Founded on the principle that good design is functional and timeless, the brand draws inspiration from Danish design tradition, architecture, and the subtle landscapes of the North to create clothing that adapts to life's demands across all seasons.
🇸🇪 SE · $150-$500
Filippa K pioneered Scandinavian minimalism since 1993, creating timeless wardrobe staples that balance style and comfort in equal measure. The brand embraces 'less but better' philosophy, designing functional pieces for real life occasions while encouraging mindful consumption through quality craftsmanship.
🇩🇰 DK · $$$
NN07 embraces a 'No Nationality' philosophy, creating timeless menswear that transcends borders and cultural boundaries. Founded in Copenhagen but inspired by global travels (starting with a formative trip to Tokyo), the brand focuses on elevating everyday wardrobe essentials through quality fabrics, thoughtful construction, and Scandinavian minimalist design principles.
🇬🇧 GB · $100-$400
COS (Collection Of Style) embodies Scandinavian minimalism with a focus on timeless, understated design that prioritizes craftsmanship and longevity over seasonal trends. Every design element serves a purpose, creating pieces that are functional, versatile, and made to last beyond the season. The brand draws inspiration from architecture, graphics, and art to create modern wardrobe essentials.
🇸🇪 SE · $200-$600
Our Legacy exists in the junction between familiar and irregular, with reworked yet recognizable silhouettes. The brand champions 'imperfect perfection' through premium materials, carefully considered cuts, and intricate attention to detail. Their anti-fashion ideology focuses on timeless pieces that transcend trends and seasons.