A.P.C.
French minimalism pioneer - Petit Standard raw denim jeans that age beautifully
174 brands curated for aesthetic satisfaction
This site started as some research with LLMs on a hunt for interesting design brands to give as gifts. Partly it's an experiment in “software for one”—the fact you can now build things for an audience of one or a few. Read more →
Audio and music gear with intention
Brutalism on the counter - coffee as ritual
Over-engineered desk anchors to the physical world
Post-car design language for sustainable mobility
EDC for the design-conscious
Fashion that transcends seasons
Furniture that earns its place in your life
Precision instruments for makers and professionals
Home objects that reward daily use
Timepieces as industrial instrumentation
Input devices as industrial expression
Stationery as precision tools
Tech accessories beyond the generic