Analog products treated like tech - iterative design, clean presentation, minimal branding
Baron Fig believes design is philosophy made visible. Founded in 2013 after interviewing over 500 thinkers, they create tools for permanence, quiet, and creative ritual. They work slowly and deliberately, using materials that wear beautifully and making things in small batches because they believe the best things take time.
Signature$28
The flagship notebook that started it all. Cloth-bound hardcover with threadbound construction that opens flat, featuring 192 pages of acid-free 90gsm paper.
Signature$65
A precision-machined aluminum rollerball pen designed for daily use. Refillable for life with a satisfying click mechanism.
Signature$36
Baron Fig's most advanced notebook featuring a custom hybrid layout blending ruled lines with dot grid, numbered pages, built-in index, and waterproof cover.
$22
Threadbound softcover notebooks that open flat. Available in pocket, flagship, and plus sizes with 3 notebooks per pack.
Signature$125
Premium version of the Squire pen carved from solid stainless steel, copper, or brass. Designed to patina beautifully with age.
$45
A carrying case sized for Confidant notebooks and Squire pens with five tailored pockets for phone, cards, and accessories.
$34
Clothbound and threadbound planner in the signature Confidant form with year, month, and week layouts plus dot grid notes section.
🇺🇸 US · $10-$15
Field Notes draws design influences from European Bauhaus utopianism and the agricultural/industrial confidence of the postwar American Midwest. Every piece uses only Futura or Century Schoolbook typefaces, embracing vernacular design, pragmatism, and charm inherited from vintage agricultural promotional memo books.
🇺🇸 US · $20-$45
Appointed creates thoughtfully designed, American-made paper goods that elevate the everyday work experience. Founded on the belief that beautiful tools inspire beautiful work, the brand combines classic design with meticulous attention to detail, using responsibly sourced materials including cotton bookcloth covers and 70lb smooth paper.
🇺🇸 US · $25-$50
Blackwing champions the analog experience, creating pencils and tools that help people slow down and find balance in their digital lives. Rooted in the legendary Blackwing 602's heritage of "Half the Pressure, Twice the Speed," the brand combines premium Japanese graphite with sustainably-sourced California Incense-cedar, honoring the tactile craft of writing and drawing.
🇯🇵 JP · $21-$100+
Postalco creates tools that feel invisible in use - so well-designed that they allow you to focus on the task at hand rather than the tool itself. Founded in Brooklyn in 2000 and now based in Tokyo for over 20 years, they embody 'mottainai' (the Japanese philosophy of minimizing waste) while applying traditional Japanese craftsmanship to everyday objects. Their products are designed to be used by anyone and reveal their beauty through daily use.
🇯🇵 JP · $5-$50
Traveler's Company creates tools for 'travelers of life' - those who journey through the world with a curious spirit. Their philosophy centers on simple, enduring design where leather covers develop unique patina over time, reflecting the owner's journey. The brand encourages slow living and mindful documentation, believing every day is a new adventure worth recording.
🇫🇷 FR · $$
Rhodia embodies the philosophy of 'simple idea meets high quality craftsmanship.' Founded by the Verilhac brothers in Lyon in 1934, the brand is built on functional universality, timeless design, and the pursuit of the perfect writing surface. Their superfine vellum paper offers a unique writing experience with its pure white color and satin finish.