Four generations of Italian barbershop heritage since 1908, with eucalyptus-menthol formulas that define classic wet shaving
Proraso embodies authentic Italian barbershop heritage, creating professional-grade shaving products with time-tested natural formulas. Founded in 1908 and perfected over four generations, the brand combines trusted ingredients like eucalyptus, menthol, and witch hazel with classic packaging that celebrates their 1950s heyday through the iconic 'Gino' mascot.
Signature$13.00
Iconic green tube with eucalyptus and menthol to prepare skin and soften beard before shaving. The product that launched Italian barbershop culture worldwide.
Signature$10.00
Rich, creamy lather formula with eucalyptus oil and menthol for a close, refreshing shave. Suitable for brush or brushless application.
Signature$10.00
Traditional hard soap in a reusable bowl, designed for brush lathering. Creates rich, protective foam with the signature green eucalyptus-menthol formula.
Signature$14.00
Classic alcohol-based splash with witch hazel to cool, tone, and refresh skin post-shave. Reduces inflammation and razor burn.
$16.00
Alcohol-free balm formula that moisturizes and soothes without stinging. Perfect for those who prefer a gentler post-shave experience.
$19.00
Pure bristle brush with ergonomic chrome handle, designed for barbershop use. Creates rich lather from creams and soaps.
$32.00
Collector's tin featuring the 1950s Gino mascot, containing pre-shave cream, shaving cream tube, and after shave balm in the Refreshing formula.
🇩🇪 DE · $50-$300
MUHLE combines 80 years of traditional German brush-making craftsmanship with contemporary design, creating timeless shaving instruments that transform the daily ritual into a moment of mindful self-care. The family business balances heritage techniques with modern innovation, emphasizing sustainable materials, zero-waste principles, and tools built to last generations.
🇨🇦 CA · $50-$250
Henson applies 22+ years of aerospace machining expertise to create razors with precision tolerances as tight as +/-0.00025 inches. Their design philosophy centers on blade rigidity and control - minimizing blade exposure to less than the thickness of a human hair while maintaining a 30-degree shave angle. The result is a functional tool engineered like spacecraft components but designed to last a lifetime.
🇮🇹 IT · $$$$
La Marzocco combines nearly a century of Florentine craftsmanship with pioneering espresso engineering. Every machine is handcrafted to order in Florence, Italy, where artisans perform each step from welding to wiring by hand. The brand draws inspiration from the Marzocco lion, a symbol of Florence's strength and its rich tradition of metalworking and craftsmanship.
🇺🇸 US · $69-$1,795
Grado Labs embodies a sound-first philosophy rooted in watchmaking precision and family craftsmanship. Three generations have maintained an unapologetically retro design language that prioritizes audio fidelity over visual trends, hand-assembling every headphone in their Brooklyn building since 1953. Their 'Heritage Matters' motto reflects a commitment to honest, utilitarian design where form follows acoustic function.
🇺🇸 US · $18-$35
Baron Fig believes design is philosophy made visible. Founded in 2013 after interviewing over 500 thinkers, they create tools for permanence, quiet, and creative ritual. They work slowly and deliberately, using materials that wear beautifully and making things in small batches because they believe the best things take time.
🇺🇸 US · $25-$50
Blackwing champions the analog experience, creating pencils and tools that help people slow down and find balance in their digital lives. Rooted in the legendary Blackwing 602's heritage of "Half the Pressure, Twice the Speed," the brand combines premium Japanese graphite with sustainably-sourced California Incense-cedar, honoring the tactile craft of writing and drawing.