Everest-ready tech in minimalist mainstays with no visible branding from Vancouver
Veilance applies minimalist values and advanced technical construction to create climate-controlling systems for urban environments. Founded by Arc'teryx in 2009, the brand takes an industrial design approach focused on problem-solving over trend-chasing, crafting clothing that whispers instead of screams—discreetly technical, objectively stylish.
Signature$1,500
Insulated version combining 850 fill-power European grey goose down and Coreloft synthetic insulation with Gore-Tex waterproofing.
Signature$650
Stretchy, streamlined softshell jacket featuring Burly Double Weave with DWR, adjustable StormHood, and wind/water resistance.
Signature$595
Versatile lightweight insulated jacket with Coreloft insulation and merino/nylon knit. Can be worn alone or as a midlayer.
Signature$1,350
Thigh-length Gore-Tex coat with cotton-faced shell that's soft and quiet, offering streamlined warmth for urban lifestyle.
$450
Air-permeable stretch woven overshirt with water-resistant finish, micro-seam construction, and slide snap closures.
🇺🇸 US · $100-$400
Outlier pioneers 'hidden performance' - technical fabrics from outdoor/athletic gear tailored into clean, minimalist garments suitable for urban environments. Their 'deep materialism' approach starts with respect for raw materials, pushing fabrics past their limits to discover new functionalities. The goal is clothing that navigates the modern world without compromise - bike commute to boardroom without changing.
🇯🇵 JP · $100-$400
Snow Peak Apparel embodies functional minimalism inspired by the Japanese tradition of communing with nature. Founded by Lisa Yamai in 2014 as an extension of the iconic camping brand, the line merges fashion with outdoor functionality, enabling seamless transitions between urban and natural environments. The clothing prioritizes simple cuts, subdued colors, and technical fabrics.
🇯🇵 JP · $200-$600
Founded in 1950 as a knit fabric factory in Toyama, Goldwin believes the greatest innovations are born from what nature teaches. Their obsessive dedication to detail and 70+ years of ski heritage produces minimal, clean Japanese outdoor apparel that withstands tough outdoor conditions while looking great in urban environments.
🇩🇰 DK · $150-$500
Norse Projects embodies Scandinavian minimalism at its finest, creating functional, timeless garments that blend streetwear sensibilities with Nordic design heritage. Founded on the principle that good design is functional and timeless, the brand draws inspiration from Danish design tradition, architecture, and the subtle landscapes of the North to create clothing that adapts to life's demands across all seasons.
🇯🇵 JP · $200-$800
And Wander bridges fashion and outdoor performance, founded by former Issey Miyake designers who wanted to make 'fashion in nature just as enjoyable as everyday fashion.' They create technically advanced outdoor gear with high-fashion sensibilities, emphasizing the pleasure of casual exploration over extreme mountaineering.
🇺🇸 US · $$$
Mission Workshop builds gear as tough as it is beautiful, combining military-spec construction with clean urban aesthetics. Founded in San Francisco by Chrome co-founder Mark Falvai, they focus on weatherproof performance while maintaining a design language appropriate for cycling, travel, and daily urban life.